Dominant metrics to measure succesful video marketing campaigns
Video metrics you should know about.
The play rate is the percentage of visitors that click the video’s “play” button. Think about email marketing for a second. If a marketer sends an email to everyone on his list, but no one opens the email, can the marketer claim that he’s done his job successfully?
The engagement rate is what others call the “watch rate.” It is the fraction of the video that the viewers actually saw. Consumers who watched and enjoyed a marketing video are 97% more likely to buy the product or service featured in the content. Clicking the ‘play’ button is one thing. But it’s an entirely different story when the viewers take time to watch the video from start to finish.
The conversion rate for all forms of marketing is the percentage of people that have completed an intended action (CTA). This metric identifies the effectivity of the video marketing campaign. Keeping tabs on the generated leads on each video is crucial. When the marketer has this information, he can tailor the other videos in a format that the target market positively responds to.
Viduate is a Full-service video agency. We help our clients to produce highly effective video's, manage their campaigns and reach their audience.