Five Brand-Building Digital Video Content Strategies
While a picture paints a thousand words, it’s hard to dispute the power and impact of a digital video.
Forrester Research noted that a video that lasts only a minute has roughly 1.8 million words. Also, a web page containing a video is about 53 times more likely to show up on page one of Google search results than a site with just a text-based content. The average online user spends 48 seconds per web page. However, on a page containing a video, the average time frame is 5 minutes and 50 seconds.
Now that digital videos are proliferating and occupying the demand for text-based posts, businesses should take hiring professionals to create their digital videos for marketing into serious consideration.
Here are five powerful brand-building video strategies to boost brand engagement and conversation rates.
1. Product Overview
Contrary to what others may think, a product review isn’t always monotonic, boring or sales-pitchy. These videos don’t have to be too technical or overcomplicated as well. Today, product overview videos are presented to spark the customer’s interest, so they’ll further look into the product or service.
A well-curated product review video can also be used as a groundwork to gain and improve brand awareness and help the company find its unique voice.
2. Case Studies
If presented with a choice, a website visitor will more likely choose to watch a three-minute video about the company portfolio than read a ten-page PDF version of the video.
Written case studies are typically tedious to read because they’re filled with statistics. The numbers can make an average site visitor confused or uninterested. Whereas with a digital video, the case study will be presented with more personality.
3. Content Marketing Supplement
4. Lifestyle Videos
5. Brand Storytelling
Viduate is a Full-service video agency. We help our clients to produce highly effective video's, manage their campaigns and reach their audience.