7 Tips to Boost Your Facebook Video Marketing Campaign
You’re pretty sure that you’re doing Facebook video marketing right because you applied the tips and tricks that we gave you last time. But even if you’re making your videos the right way and using all the best practices in terms of posting them, there are always more ways to boost the results that you’re getting from them.
Here are some tips on how you can boost your Facebook video marketing even further:
1. Add relevant captions
Remember that a lot of people who watch Facebook videos are on the go. So it’s not surprising that 85% of people watching them do so without sound.
This is why it’s important to add captions to your video content. You have to make sure that your message still comes across despite the absence of sound. Facebook actually allows users to upload a corresponding .srt file for your videos to make the process of adding captions easier.
2. Tell your viewers to tap for sound
Now, no matter how well-timed your captions are, there are times when it still can’t compare to the impact of actual sound. This is why it is also wise to “suggest” that your viewer tap on the screen to activate the sound.
3. Go for native videos
Of course, it’s always easier to just upload a video to a single platform, then share it from there. For example, a lot of people upload their videos on YouTube, then use Facebook as a platform to share and distribute the video content.
However, it is also proven that native videos (videos directly uploaded to Facebook) perform better. In fact, the numbers for 2016 showed that native videos on Facebook had interaction rates that are 109.67% higher than YouTube videos shared on Facebook.
4. Optimize your titles
Don’t expect people to just wait for random videos on the feed all the time. More often than not, they already know what they’re looking for, and they’re going to maximize the use of their search engine to find relevant content. This is why you need to use the right titles that would match your content.
Make the title descriptive. Don’t just rely on a title that says “Brand X New Product” or “Tips for Girls”. It’s always better to use the title “Brand X Product Name for Frizzy Hair” or “Tips for Girls Who Want to Learn How to Sing”.
5. Support it with relevant copy
Don’t just post your Facebook video and leave it at that. Make sure it comes with relevant copy. The great thing about Facebook is that it allows you to use up to 63,206 characters in a single post. Make the most out of it.
Of course, you can’t always make your copy that long. Mix and match and find what best works for your audience. Most of the time, short copy drives clicks better than long-form content. However, having longer copy drives better engagement.
6. Let your viewers know what to expect.
Again, you’re going to have to make the most out of your copy. Just as teasers are important in promoting a movie, a short preview of what to expect is a great way to urge your audience to watch your video.
You can, for example, choose one of the most controversial quotes on your video and use that as an introduction to your copy. You can also give a short overview of what the video is about, minus spoilers. The best thing about it is that those who will actually play the video after reading this preview would be the ones who are most interested in your content. That gives you better chances for conversion.
7. Tag other pages.
Did you feature a celebrity on your video? Are there other personalities or brands that contributed to the production of your video? Make sure you tag their pages as well. This expands your reach, because you get to tap those pages’ followers as well.
Make your Facebook video marketing give you better results through these best practices. After all, you already put in the effort of creating a great video. Might as well go all the way and ensure that you get optimum results as well.
Viduate is a Full-service video agency. We help our clients to produce highly effective video's, manage their campaigns and reach their audience.