Google Analytics for Video Marketing
The majority of video hosting sites offer tracking data to marketers. But they should not be content with those statistics alone. Measurability is the thing that makes digital marketing exceptionally efficient. Marketers can keep track of activities online. The data they get has an impact on their marketing strategy. Google Analytics for video marketing makes online advertising campaigns more manageable.
The metrics from the search engine giant help marketers in various ways. The data evaluates viewer's activity. They measure the impact of the campaign strategy. And they test conversion rates against marketing goals. Google Analytics insight is also helpful in structuring the brand's marketing funds.
Concerns Every Marketer Needs to Address
Marketers have fundamental metrics they need to keep an eye on. They should also always know the answers to these vital video marketing questions:
- What is the standard volume of playtime viewed per user and per video?
- What is the difference in parameters when the clip is resumes on a different part after a pause?
- Do users in different countries/locations/gadgets interact with the videos differently?
Marketers can use Google Analytics for video marketing to track all parameters tailor-made for a campaign.
Google Analytics Video Tracking Reports
Video tracking is a prevalent type of integration offered by most video channels. It presents information on what clips are viewed. It provides insight into the percentages of watched videos. The problem with standard video tracking tools is that it gives standard data. There are no details on the duration of video consumed. This is a metric important to uncover underlying application issues.
But, with Google Analytics, marketers can have proper video tracking reports. This is due to the tool’s unique dashboard that features video playtime as a metric. This isn’t a parameter available on other video monitoring tools.
Using the dashboard, marketers can generate detailed reports that concentrate on video playtime. The data offer insights on which traffic consumes the most video in total or average. The reports also provides comprehensive details on how often videos stop and buffer.
Livestream videos are tricky to track. But using Google Analytics’ playtime metric, the monitoring is much easier. Video playtime is a customized metric. It checks the elapsed seconds of the stream a viewer watched. The critical detail on this dashboard is the stream minute.
The stream minute can pinpoint the exact moment with the most active viewers. The data let marketers identify the content that resonates the most with viewers. Then, they can explore or repurpose the subject to draw in more users.
Google Analytics + Third-Party Platforms
Merging third-party tools and plugins with Google Analytics is a smart idea. The integrated data helps marketers gain valuable perspective on their video marketing efforts.
1. Google Analytics + WordPress
Marketers can conveniently add Google Analytics to their WordPress-powered website and blog. The specific plugin to use is Google Analytics by Yoast.
This WP plugin enables marketers to configure advanced features. That includes monitoring outbound clicks and downloads. Also, inbound links that reroute to external sites, like to the brand's YouTube channel.
The premium version of the plugin provides more sophisticated features like traffic monitoring views per author and views per posting type.
2. Google Analytics + Cyfe
Marketers can view, compare, and visualize data from multiple sites simultaneously. To do so, they need to integrate Google Analytics with Cyfe. The latter's dashboards display a data overview. They show summaries of all the site's page views and visitor sessions. With the compounded data, marketers can determine bigger market trends in:
- Conversion and bounce rates, traffic sources, and location of site visitors
- Traffic resulted from video SERPs and social networks
- Real-time traffic with visitor's details and the content they’re currently watching.
3. Google Analytics + Segment
Marketers can merge Google Analytics data with other traffic tools using Segment. The platform lets marketers regulate details from over 100 channels in one location. These include marketing, analytics, designer, sales, customer support and user-testing platforms.
Segment provides a free plan for Google Analytics with 20 other chosen platforms.
Monitoring metrics is a priority for all kinds of marketing campaigns. This is particularly effective with video content. Use Google Analytics for video marketing to make the tracking easy, detailed, and fast.
Viduate is a Full-service video agency. We help our clients to produce highly effective video's, manage their campaigns and reach their audience.