Broadcasting is sharing your video content to a large, general audience in the hopes of securing a small portion of the market for conversion. In terms of marketing strategy, it’s not exactly an efficient approach. Narrowcasting, on the other hand, is sharing your video content to a select and more specific group of people.
Get a quoteA well-planned narrowcasting video targets a narrower target market. This heightens the chances of majority of the audience agreeing with your message, as opposed to a hit or miss when it comes to a larger audience.
A narrowcasting video delivers product or service information that is easily understandable by the audience simply because the audience is either well-versed in the subject, or has already expressed interest in it.
We develop a video plan to make sure you get the most out of your video investment.
What type of video is needed to achieve your goals? 2D or 3D animation? Live-action video? 360º or VR? Everything is possible.
We optimize video distribution by using the right players and platforms, personalizing videos or adding interactive elements to the video.
We make sure you reach the right audience, at the right time, at the right place. We launch, manage and optimize your video advertising campaigns.