Best business video hosting platforms
Without a doubt, video marketing is a crucial component of any internet marketing plan. Still, a lot of marketers find it challenging to navigate this medium. For starters, exceptional video content is called for. And this is where the marketer’s ingenuity will be valuable. There are also several factors to consider, like the video’s mental appeal to viewers and the narrative to use when encapsulating the brand message.
Another crucial step is figuring out where to put the video. This might be as critical as the video content itself. Marketers need to sort out which video hosting platforms fit the brand goals and target market. That way, no resources will be wasted.
Below are three of the most popular video hosting platforms that every marketer should optimize.
YouTube is arguably on top of every marketer’s shortlist of video platforms. Companies that produce their own native channel may use YouTube as their video home base. Brands can post, embed, and promote their videos while also making the most of YouTube’s no-cost, high-quality hosting services.
Since YouTube is an extremely popular marketing site, the competition is there as well. That means a company’s 60-second explainer video will go against a plethora of similar content that aims to capture the attention of the same group of YouTube users.
It’s also important to keep in mind that YouTube is as much an online social network as it is a video hosting site. When online users watch YouTube videos, they generally don’t have additional framework or perspective about the brand. Therefore, not every brand video will automatically make sense to a broader audience on the site.
Marketers need to utilize YouTube in strategic ways and as a part of their general video marketing plan, and not just some repository for hosted videos.
Another well-liked and well-used video hosting site, Vimeo focuses on video quality more than anything else. It’s a “clean” platform because it only has minimal advertisements, which eliminates any distractions to the viewers.
Vimeo is the ideal platform if the brand produces high-quality videos that are intended for the company website or blog. The hosting site enables marketers to upload and post long videos in full HD.
When it comes to viewership, Vimeo supplies videos to audiences who have higher attention spans than regular online users. These are the people who proactively go and search the site for videos they need or want to watch. The smaller nature of the site’s community makes it a perfect platform for audiences who are looking for focused-oriented, high-quality videos.
Brands using Vimeo as a video platform have a high virtual curb appeal. Also, they can post and answer comments on the videos. Considering that this video hosting platform is more intimate than others, marketers can build genuine relationships with the viewers.
Unlike YouTube, Vimeo is a paid subscription service. The good thing is, it is an affordable marketing investment.
Although not as popular as YouTube and Vimeo to consumers, Wistia is a favorite video hosting platform for a lot of marketers. It is explicitly designed to provide services to brands that use video on their websites and blogs for marketing and sales. Wistia is a superior choice if marketers are looking to generate and drive traffic to their site or blog, boost conversions, and improve engagement across the board.
The analytics provided by Wistia also give more detailed information to marketers than the data presented on YouTube. Wistia offers in-depth reporting that shows marketers how their target viewers consume and interact with their video content.
It’s also possible to get an aggregated view of the video’s performance presented in easy-to-understand graphs. Heatmaps that drill down how specific viewers watch the videos are also available.
Marketers don’t have to use the three video hosting platforms above (or any other platforms for that matter) for their marketing campaign. They also don’t have to limit themselves to just one. The pressure point here is for marketers to fully understand each of the platform’s pros and cons so they can choose which ones are better suited for their specific marketing needs.