How to create noteworthy Instagram video strategies
Can you imagine the excitement when Instagram extended its 15-second video limit to a 60-second one?
Yes, it wasn’t just individuals and regular users who rejoiced. Marketers from all over gave shouts of hooray, too. Why? Well, that’s because over 95 million photos and videos are shared on Instagram on a daily basis. And comparing photos against videos, videos have been proven, time and again, to yield better results.
So you can just imagine what a huge boost an amazing Instagram video campaign can be for your brand. And if you want serious results, you’ll need serious steps, too.
Here are a few tips to remember as you create noteworthy Instagram video strategies:
Know your audience
You’ve probably gotten tired of hearing this piece of advice not only when it comes to video marketing, but in all other forms of marketing as well. But there’s a good reason why this has become a constant step in every marketing strategy – forgetting it can be disastrous.
Take Pepsi, for example. When it first tried to expand into the Chinese market, they chose to use the tag line “Pepsi Brings You Back to Life”. Catchy, huh? Here’s the problem. When the line is translated into Chinese, it tells them that Pepsi can bring their ancestors back from the grave. Now, China is known as a culture that gives great importance to ancestor worship. You can imagine how disastrous the campaign was.
So before coming up with an Instagram video campaign, make sure you know what kind of audiences you have out there. It’s a global platform, so be very careful.
Know when and how often to post
Timing is everything when it comes to social media. On Instagram, you do not have the option to schedule your posts, so make sure you stay on your toes. Content is also easily pushed to the bottom. So you have to find out what the most optimal times are to post. Consider posting around 3 to 4 times a day to make sure your videos reach majority of your audiences.
Explore different kinds of videos
60 seconds is enough time to take you closer to your goals. There are so many ways for you to use this timeframe, so use it wisely. How-to videos are usually the most popular. Remember those Tasty videos that became so popular a couple of years back? That’s an excellent way to make the most out of your 60 seconds.
Of course, you can also add a few behind-the-scenes videos in case you’re prepping for a big event or a product launch. Quick interviews with notable personalities could also be worth exploring. Bottom line is, don’t stick to a single format. Be creative.
Trigger an emotional response
One of the best things about social media is how fast it spreads information around. But nowadays, it’s not just knowledge and information that audiences want. They want to have real human reactions to online content. That’s what pulls them in and makes them hooked.
This means that you have to find ways to present information without sounding like a chemistry teacher. You have to make it engaging enough to trigger an emotional response. Create scenarios people can relate to. Steer clear of content that’s too technical for your audience to digest.
Keep track of analytics
Never forget to add constant monitoring to your strategy. You may be receiving satisfactory results. But social media is a fast-changing platform. Different situations can trigger different responses. And the best way to stay on top of these trends is to closely follow everything that’s happening to your Instagram account.
Make sure you stay alert enough to see any drop in performance. This allows you to tweak your approach right away and trigger better results.
Video marketing through Instagram is definitely one of the best ways to collect new followers and boost your reach and engagement. Apply these tips as you create your Instagram video marketing strategies and expect better results.