How to leverage the power of video marketing on all platforms
Quality marketing content now involves multimedia. This isn’t really surprising since humans are visual creatures. They love to experience things using their senses. To date, videos are the most interactive and engaging form of content. They appeal to vision and hearing. They also give viewers a sense of motion.
Businesses, particularly startups and small-sized ones, often have limited budget and resources for marketing. As such, it’s imperative that the company’s marketer maximize the power of video marketing on all platforms.
YouTube – The Video Giant
YouTube is the second largest search engine site in the world next to Google. Based on statistics, YouTube garners 400 hours of video uploaded every hour. There are also 1 billion hours of videos watched on a daily basis. When a company optimizes this platform correctly, it’ll be the best medium to promote the brand.
YouTube is ideal to endorse the brand’s mission and personality. It is also perfect to share product or company information, spread awareness, provide entertainment, and encourage viewers.
The platform is also great for both the company’s marketing team and the viewers. It’s user-friendly on both ends. It loads fast. And it gets the job done. Also, hosting YouTube videos on the company website or blog brings in positive SEO results.
Facebook – The Pack Leader
Facebook adjusted its algorithms to prioritize showing more video content on more feeds. The social media giant also encourages businesses to create and post a featured video on their business pages. Using Facebook to promote the company’s video content is a smart move since the platform is the most popular social media site. It’s where the company can broaden its reach beyond the target market.
Facebook is also the ideal platform to stream live videos through Facebook Live. This medium is best for live webinars, Q&A sessions with niche influencers, and product demos and launches.
Twitter – The Microblogging Expert
Apart from Facebook, Twitter is also the pack leader when it comes to video social marketing content. Powered by Periscope, marketers can use Twitter to stream live videos. This is an excellent way to capture moments on the go and interact with the viewers through the comment box.
Twitter is also a usable platform for pre-recorded videos. This way, the marketing team can create topnotch video content and share it when most of its target market is online. The microblogging site is also arguably the best platform for GIFs.
Instagram – The Snippets Pusher
Although Instagram is primarily a photo-centric app, its video platform is a gem for marketers. With 500+ million active users per month, not using the platform is a big marketing mistake.
Instagram Stories is a wonderful way to create hype for a product or an event. Sharing snippets of what the viewers can look forward to will make the audience curious and crave for more. It gives followers quick insights about the business and its products/services.
It’s also an ideal platform for new entrepreneurs and small-sized business to share entertaining video content with the audience. The fact that the videos are only available for 24 hours creates a sense of urgency. This allows the business followers to regularly keep up with the brand and see what it’s up to.
A pro-tip: it’s great to add an Instagram story several times a day. Whenever a new story is up, the account is pushed to the top of the pile in people’s Instagram feed. This means when the brand followers open their Instagram accounts, the stories are among the first ones they’ll see.
Snapchat – The Casual Crew
With ten billion views of snaps each day, marketers can undoubtedly leverage their video content on Snapchat. Part of the success of this app is its fun and casual atmosphere. Using it as part of the company’s video marketing campaign projects a relatable brand. It lets viewers see the brand on a personal level. Snapchats are great for behind the scenes footages on events like a product launch.
There’s no doubt about it; video content is now king. Using video marketing on all platforms creates a more immersive and engaging campaign.