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How to use Vimeo for a succesful video marketing campaign

Vimeo is a video-sharing platform launched in 2004, around the same time YouTube was born. It was created by a group ...

Video marketing

How to use videos to sell new product concepts and ideas

When the brand marketer has a concept that he wants to bring to life, he’ll need to persuade content ...

Social media

How to use Snapchat for video marketing

Snapchat, formerly Pictaboo, is an app where photos or snaps vanish a short time after posting them. The image messaging ...

Video marketing

How to use smartphones to create video content

Since the advent of the iPhone a decade ago, smartphone cameras have evolved progressively with each passing year. Smartphone cameras ...

Video marketing

How to shoot quality marketing videos on a budget

Video marketing tells a story in a visually engaging manner that text and audio formats can’t do. Videos also ...

Social media

How to maximize Snapchat videos to promote your brand

Snapchat isn't all about fun effects and swapping faces. It has substantial marketing potential. This is particularly true if the ...